Tips for reengaging your members after COVID

Our Fitstop owners are in a fortunate space within the fitness industry which has been hit so hard. Being a functional group studio, we are able to work within the bounds of the laws set out by federal and state governments whilst changing our workouts slightly to maintain space between members. Currently we are yet to receive an announcement as to how many members we can have in a session at any one time, however, if we look to other states and how they have reopened it is likely to be between 10 - 20 members. We will be adding extra sessions to ensure our members can book into a session and we can keep them moving. Unfortunately, this isn’t the case for big box gyms or 24/7 models, it is a huge opportunity for our owners to not just re-engage their community but to  grow their membership bases and cater to a part of the market that can’t be serviced by their standard gyms.

 

Keeping in mind not all of your members will feel safe to come back to the gym due to this pandemic, and that is okay, do not force these members into coming back and make them feel uncomfortable. It is however vital that you communicate with your members the new rules and how you plan to keep your members safe. At Fitstop we have a strict no towel, no train policy, capped class sizes, decreased equipment sharing and increased cleaning protocols. 

 

A few tips to engage with your community:

1.     Announce on your website and social media when you plan to reopen 

2.    Call, text and email your membership base weekly

3.    Engage in your community pages about your reopen

4.    Offer exclusive content to your members

5.    Support local. Collaborate with other local businesses within your area

 

 

Remember when talking to your members keep the conversations light-hearted, see how they have been going training during COVID and remind them why they were training at your studio the first place.

 

Our Fitstop owners are in a fortunate space within the fitness industry which has been hit so hard. Being a functional group fitness model, we are able to work within the bounds of the laws set out by federal and state governments. Whilst altering our workouts slightly to maintain space between members, we can cater to 18 members for the first month and go back to full operations the following month. Unfortunately, this isn’t the case for big box gyms or 24/7 models, it is a huge opportunity for our owners to not just re-engage their community but to grow their membership bases and cater to a part of the market that can’t be serviced by their standard gyms.  

 

For more information contact me at rebecca.hull@fitstop.com


Rebecca Hull

Franchise Recruitment Manager

Fitstop Franchise Recruitment Manager, Rebecca, combines her love of fitness and experience as a Senior Recruitment Consultant to help progress passionate people into owning their own successful fitness business.